What Floodlight conversion counting method would report the first visit for each user within a given day?

QUESTION What Floodlight conversion counting method would report the first visit for each user within a given day? Standard Per session Transactions Unique The correct answer is: Unique Explanation: There are two conversion counting methods, each with their own options: Counter activities count the number of conversions associated with an …

What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

QUESTION What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers? An account/advertiser relationship A parent/child relationship Shared billing profiles A single Floodlight activity The correct answer is: A parent/child relationship Explanation: In this arrangement, the parent advertiser defines a collection of Floodlight activities, …