Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

QUESTION Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs? Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks The …

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

QUESTION Why should campaigns with different marketing objectives be separated into different Performance Planner plans? So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To …

Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)

QUESTION Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.) Keyword examples Example placements Budget amount Creative assets Interest categories The correct answer …

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

QUESTION How does Google Display Ads drive marketing results for thousands of advertisers worldwide? It harnesses best-in-class signals to place ads against the most relevant content. It determines a user’s primary marketing objective, and enables the features and options that will best achieve it. It calculates the number of times …

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

QUESTION Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Demographic targeting Custom Intent audiences In-Market audiences Standard remarketing Affinity audiences The correct answer is: Affinity audiences Explanation: We will update later. sincerely …