QUESTION Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial? Give potential customers the ability to contact a business via a text message Highlight key information and unique selling points of a business Allow …
Chuyên mục: Google Ads Search Advertising
In-market audiences allow the opportunity to specifically identify what kind of user?
QUESTION In-market audiences allow the opportunity to specifically identify what kind of user? Someone who has an interest in a topic Someone who is in the mindset to buy Someone who writes content about a topic Someone who has a passion for a topic The correct answer is: Someone who …
Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
QUESTION Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results? Someone who has heard of his company’s business but never visited the company’s website Someone who has added items to a shopping basket …
Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
QUESTION Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide? A linked Google Analytics account Conversion tracking Customer relationship management data A Google remarketing tag The correct answer is: Customer relationship management data Explanation: We will update later. sincerely thank
Which user type would the Google Ads system closely match as an Affinity audience?
QUESTION Which user type would the Google Ads system closely match as an Affinity audience? A student who is looking for loan advice A parent who is caring for their toddler An individual who is interested in purchasing a car Someone who has demonstrated a qualified interest in movies The …
Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)
QUESTION Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.) Delivery times Device types Keyword …
Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
QUESTION Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign? Target return on ad spend (tROAS) Target impression …
Which is required for an ad to be served to a user?
QUESTION Which is required for an ad to be served to a user? The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for …
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
QUESTION Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) The correct answer is: Target impression …
As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.
QUESTION As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top. 1. Sign in to the Google Ads account where you wish to make the text ad. 2. In the page menu …